Your brand deserves a louder beat
You’ve got a fire idea but your brand isn’t keeping up. Whether you’re levelling up, rebranding, or fixing visuals that don’t match the energy of your business, I’m here to turn your identity into something unforgettable and built to perform online and in real life.
For brands built to move.
Radcoast isn’t a “logo order.” It’s a full identity build - strategy first, then a visual system that matches your pace and ambition. The outcome? A brand that looks intentional, reads instantly, and sticks in people’s heads (not just in your files folder).
Nothing random. Everything intentional.
Every choice is there for a reason - from colour and type to marks, layout and tone. You’ll leave with a clear playbook and a repeatable system, so your brand stays sharp across socials, website, merch, signage… wherever you show up.
01 THE ESSENTIAL Set
THE RADCOAST BASIC PACKAGE
For coaches, studios, and movement-led businesses that are done with DIY. The Essential Set gives you the core brand system you actually need to look legit: a focused strategy session, strong creative direction, a full logo suite, and a tight colour + type system that works everywhere. Clean, bold, built to perform so you can show up confident from day one and stay consistent as you grow.
WHAT’S INCLUDED
✶ Moodboard + creative direction to lock in the look + energy
✶ Light messaging groundwork (clear, simple brand voice)
✶ Primary + secondary logo marks that feel unmistakably you
✶ 2-4 supporting logo versions (because real brands need range)
✶ One custom brand graphic/mark for extra personality
✶ A tuned colour system that works hard and looks sharp
✶ Typography set (fonts that build the tone + hierarchy)
✶ 4 branded mockups to show how it lands in the real world
✶ Imagery direction so your visuals stay consistent
✶ Brand style guide (how to use it + what to avoid)
✶ One-page quick-use sheet for fast, no-thinking execution
02 THE FULL THROTTLE
Take your brand further
This is the full brand build for sport, fitness & wellness businesses ready to level up fast. We go deep on strategy, sharpen your positioning, then design a complete identity system: logos, colour + type, custom brand elements, and the rules that keep it consistent everywhere. The result is a brand that looks premium, feels powerful, and shows up the same way across every touchpoint from socials to signage to merch.
WHAT’S INCLUDED
✶ Full brand strategy + messaging to lock your positioning and voice
✶ Moodboard + creative direction to set the visual lane (and keep it there)
✶ Primary + secondary logos designed for instant recognition
✶ 4-6 supporting logo lockups so your brand works in every format
✶ Custom brand graphics / icon set to add personality and cohesion
✶ Signature patterns or illustrations made specifically for your brand
✶ A dialled colour system that feels bold and intentional
✶ Typography system that carries your tone and builds hierarchy
✶ Imagery direction (photo style, textures, finishes the whole world)
✶ Social media styling guidance so your feeds look designed, not random
✶ 8–10 branded merch/product mockups to show how it flexes in real life
✶ Full brand guidelines with usage rules, examples, and do’s/don’ts
✶ One-page quick-use sheet for easy day-to-day application
03 THE HEADLINE SHOW
FULL EXPERIENCE PACKAGE
The all-in brand build for founders ready to take centre stage. This package covers the full ecosystem: strategy and messaging, a complete identity system, and the real-world rollout pieces (collateral, packaging, social templates, mockups and more). It’s not a folder of files. It’s a launch-ready brand world that stays consistent across every platform, product, and moment built to be recognised fast and remembered longer.
WHAT’S INCLUDED
✶ Deep-dive brand strategy + messaging (positioning, voice, key points)
✶ Moodboard + creative direction to define the visual world
✶ Primary + secondary logo suite
✶ 6+ supporting logo lockups for different formats and placements
✶ Custom illustrations + icon set unique to your brand
✶ Signature patterns / graphic assets created exclusively for you
✶ A refined colour system with hero + supporting tones
✶ Typography system (font pairings + hierarchy that speaks your voice)
✶ Imagery guidance (photo style, textures, treatments, overall feel)
✶ 8–10 merch/product mockups to show real-world application
✶ 1 concept/design of your choice (additional available as add-ons)
✶ 2 branded collateral items (e.g., business card, flyer, brochure, signage)
✶ Social template set: 9 posts + 6 stories
✶ Canva/Adobe Express setup + import so everything is ready to use
✶ Full brand guidelines with rules, examples, and do’s/don’ts
✶ One-page quick-use sheet for fast, consistent execution
HOW IT is played
01 // SOUND CHECK
The prep before the show. We talk vision, vibe, and brand direction to make sure everything’s tuned before we hit the stage.
🔌 Discovery call + project alignment
02 // BACKSTAGE PASS
You’re in. We lock in your spot, sign the papers, and set the mood. You’ll fill out a brand questionnaire inside your custom client portal.
📝 Agreement + deposit + creative brief = go time
03 // JAM SESSION
Where the real magic happens. Moodboards, brand development, and collaboration until the brand hits just right.
🎶 Strategy + style + feedback loop
04 // THE HEADLINE SHOW
It’s lights on, crowd ready. Your brand’s polished, packaged, and ready to take the stage — loud and proud.
📦 Final files + style guide + launch prep
FAQS
Here are the FAQs to clear things up and keep it all stress-free.
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Just hit the contact form and tell me about your project. From there, we’ll book a quick Vibe Check Call to talk vision, goals, and whether we’re the right fit.
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Each package includes a specific mix of strategy, creative direction, logos, visuals, and branded assets. Download my price list or get in touch for the full breakdown.
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Every brand is different and so is the timeline. If you’ve got a deadline, let me know upfront so I can tell you what’s realistic. Once we kick things off, I’ll send over a proposal with a clear timeline, so you’ll always know when to expect updates—and when I’ll need your feedback to keep things moving fast.
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Yes — I split payments into two or three instalments, depending on your package. Let’s make it work for your budget.
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Absolutely. Radcoast is based in Sydney but I work with rebels, founders, and creatives all over the world. Time zones are no problem—we’ll make it work.
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No stress — revisions are built into every package to make sure you’re thrilled with the result. I want you walking away feeling like your brand finally fits you.
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Absolutely. Good branding isn’t just visuals — it’s clarity, confidence, and making the right people pay attention. Even new businesses deserve to look pro.
