Form & Force

strength with integrity.

Black and white photo of a woman lifting barbells in a gym, focused expression.

A full brand identity for Form & Force, built around strength, precision, and bold visual presence. The project included a complete logo suite, brand system, social media content layouts, campaign design, and merchandise applications.

The identity combines gothic-inspired typography, symbolic emblem design, and a dark, high-contrast visual language to create a brand that feels powerful, memorable, and culturally sharp. Designed to move across digital, print, and merchandise, the system gives Form & Force a distinctive presence with attitude, structure, and impact.

Service Provided: Branding / Logo Suite / Social Media Content Layout / Campaign Design / Merchandise

Client: Form & Force

Year: 2026

THE LOGO.

Black and white graphic of stylized wings with a ribbon in the center.
The image has stylized gothic text that reads "TORN & FORCE" with a circular orange stamp-like graphic that says "STRENGTH WITH INTEGRITY."

The main Form & Force wordmark uses a bold blackletter-inspired type style, giving the brand a strong, unmistakable presence. Its sharp edges, structured letterforms, and dramatic contrast create a feeling of confidence, heritage, and authority.

The wordmark feels both classic and contemporary — borrowing from historic gothic lettering while giving it a modern, streetwise edge. It positions the brand as strong, expressive, and unapologetic, with a logo that is built to command attention across brand touchpoints.

The typographic details give the logo its personality and distinction. The blackletter-style letterforms create a sense of craftsmanship, strength, and visual weight, while the sharp cuts and angular shapes add tension and attitude.

The ampersand acts as a central connector between Form and Force, balancing the two words and reinforcing the idea of contrast working together - structure and energy, discipline and movement, form and impact.

Together, the winged ampersand emblem and the Form & Force wordmark create a flexible logo system with strong symbolic character. The wordmark delivers recognition, authority, and structure, while the winged emblem adds movement, freedom, and an iconic badge-like quality.

The wings frame the ampersand as a symbol of connection and elevation, giving the logo suite a sense of energy and momentum. Combined with the gothic wordmark, the full identity feels bold, rebellious, and memorable - a visual system designed to stand out across social media, merchandise, campaigns, and branded materials.

  • Underground station with a large advertisement featuring a smiling woman in glasses and a red hoodie. Next to her, bold white text on a red background reads "Smile Big Sugar Free" and "chumble." Industrial aesthetic with lights and metal stairs.
  • Chumble strawberry gum packaging with bold red text background
  • Graphic with phrases 'Form & Force' and 'Strength with Integrity' in various font styles and a winged ampersand symbol on a black speckled background.
  • Three colorful posters featuring diverse individuals in bright hoodies with glasses, smiling and posing in front of a graffiti-covered wall. Each poster displays the brand name "chumble" and slogans: "Smile Big Sugar Free," "Keep It Cool Keep It Fresh," and "More to Chew More to Love."
  • Woman wearing red sunglasses and sweater blowing a pink bubble against a red and white patterned background.
  • Five smartphone screens displaying promotional content for 'Chumble' gum, featuring vibrant designs, images of gum packs, and a person blowing a bubble. Slogans include 'Smile Big, Sugar Free' and 'More to Chew, More to Love.'